ICSI Guidelines for Branding and Development of CS Website

In today’s digital era, having a strong online presence is vital for any professional, including company secretaries. Whether you’re an experienced expert or newer, making a professional website can improve your visibility and credibility. This guide helps you through the steps to design and develop a company secretary website that showcases your expertise as well as draws clients and partners. We’ll discuss every aspect you need to consider, from selecting the ideal platform to showcasing your distinctive services to creating a website that showcases your professionalism and dedication to excellence.

How can an individual measure the efficiency level of the business and the CS website? There are several points that the designer must remember before designing the website for Company Secretary and business but the most important point is the users’ attention especially those users who are landing on the website for the first time.

The website design is the most important point that can be noticed by an individual and keep them attractive. So that the website design must be attractive, modern and easily navigated.

Important Factors to Help Build a Professional Company Secretary Website

When an individual remains on a website for a few seconds, they are attracted to its functionality and features. If you have not framed the strategy before designing the company secretary’s website, then you will waste a lot of money and time.

Here is a list of points that must be remembered while designing and developing the professional company secretary website:

1. Domain Name –

Whenever you are going to decide on the domain name for your website must be careful that this reveals so much information about your business and also reflects your brand voice and message.

It should be easy to spell, and pronounce and also reflect your brand’s message then the user will remember your domain name easily. It is very difficult to select the right domain name for a business website and here we suggest you go for CA Portal, it acts as a service provider to all those professionals of chartered accountants and company secretaries who want an attractive platform for their professional’s career in the online world.

CA portal also provides a complete package of (Domain+Hosting+Website) to the professionals to further ease the complexity from the minds of CA, CS, and Lawyers. One can easily analyze and opt for any package he desires and can command us to apply the package for them.

2. Web Hosting –

When you are choosing a web hosting for your business website you must be considered several factors such as bandwidth provided, security space, price and nature of the business.

• Whether the website will be loaded with media-rich, videos, presentations, and pictures will be available at the website or not?
• Is that you are getting technical support from the hosting company or do you want reliable, responsive support from the hosting company?
• Also, focus on how much traffic your website will acquire.
• Whether the hosting company will be offering scalable solutions or not. Will the hosting company offer additional features such as backup and security?

Before taking any important decision always see the reach of the company’s performance on social media and the third website.

Read Also: Duties & Responsibilities Handled By A Company Secretary

3. Simple and Beautiful Design –

Always remember that the design of the business website should be clean, simple, easily navigated and in an attractive manner. A beautiful design website will allow users to read content easily along with intuitive navigation.

The most interesting part is that a clean design website will help users focus on your brand value and content rather than confusing graphics. Generally, customers connect the website design with the quality of the company product.

A stunning website design plays an important role in establishing a healthy relationship with the users and also encourages customers to return.

Some of the aspects of a high-quality web design are listed below:

• Intuitive navigation
• Readable
• Understandable
• Attractive

4.  Branding –

Branding is vital for all types of business be it large or small. Your brand logo and the message must be placed in such a manner on the website so that everyone can view it easily.

Logos designed professionally will help to attract the customer’s attention easily and also provide a clear picture of the brand’s unique voice. Select one of the places on your website that can be easily viewable to the users like the upper left corner, this is the place where the user’s eye can catch easily.

5. Navigation –

User experience is one of the important points that should be considered before developing the website design. Your website must provide an easy navigation feature because the user requires this when they are scrolling the website.

If the developed website is confusing and harder to navigate then the user may leave the website in mid and never return. If you want to improve the navigation of your website, you can add a sitemap on it. Sitemap is one the impressive ways which make navigation easy and also helps in crawling in search engines.

Additionally, you can make your website navigation easier by eliminating unnecessary or underperforming pages and also reducing the load times.

6. Usability –

Websites that are easy to operate will help in promoting business and customer attention too. Demonstration of Product and Service Information in a well clear and concise manner will help in enhancing the usability of the website. Make sure that your website can be accessed easily so that the users will not face any problems.

For instance, if the user is reading the blog on your website and he/ she wants to subscribe an email newsletter, then the opt-in form should be displayed clearly.

• Is that the contact information demonstrated clearly on your website?
• Does your website have a social media sharing button?

These are some of the key factors which help to assess when optimizing the usability of your website:

7. Calls to Action

On your landing page, a strong call-to-action must be available on your website. This gives a clear direction to the users on how they can contact you or reach out to you.

A friendly tagline “Contact us today” indicates that the presence of an online business wants to create a healthy relationship with its customers. Some of the important factors that should be remembered while designing Call-to-Actions.

For example, If you place the Contact Us button on the right-hand side of the website, then the user will find it easily. Additionally, the colour and the content are several other factors that should be remembered while designing Call-to-Actions.

Read Also: 6 Important Factors to Building a Successful Company Secretary Career

8. Short Loading Times

Users can be switched to another website due to slow loading times. You have to design your website in such a manner that the website loading speed reduces.

Some of the important factors should be considered to reduce the loading speed of your website. Eliminate the unnecessary or underperforming pages from the website. Get rid of all of the extra elements such as videos, graphics, and images that take excessive time to load.

9. Compatible With Multiple Browsers

One of the most important things that should be considered when developing the website is that it is compatible (run) and accessible with all browsers such as Mozilla, Chrome, Firefox, Opera, Safari and so on.

Your website should be compatible with all major browsers considering older versions. It is necessary because different browsers are being used by a large of several people. Design your business website not only for one browser but also for multiple browsers.

10. Responsive Websites / Social Media Integration

To promote the online presence of the business and personality, businesses make sure that their websites are operated from all devices – smartphones, laptops, Macs and many more.

Integration of a website with social media is important these days as it optimises your site with search engines and also enhances the credibility of business among customers. With the help of social media, users can promote the brand of your business by sharing news, and blogs with others.

Good written and visual content on your website can be easily promoted on several social media platforms such as Facebook, Twitter, Pinterest, and LinkedIn by using the social media sharing button on the website.

Guidelines for ICSI Development of CS in Practice Guidelines

The responsibility of a Company Secretary in practice has surged with the revising business environment and regulatory complexities. The profession has been expanding in distinct areas with a multitude of opportunities. Important obligations have been furnished on the Company Secretary in practice management with a high degree of professionalism complying with the Company Secretaries Act 1980, the Company Secretaries Regulations 1982, and the norms issued via the institute.

https://www.icsi.edu/media/webmodules/ICSI_Guidelines_15122023.pdf